We will collect personal information:
1) in order to take the necessary steps in preparation of, or to fulfil our obligations under, a contract:
a) Contracts and payments – provide communications about contracts, products and services being provided to you (and others if their personal information is provided by you);
b) Contracts and account updates – send details of new, amended or cancelled contracts or account details and changes – usually via email;
c) Update you on matters affecting your contract – contact you (and others if their personal information is provided by you) in the event of a change that affects a contract or any data or personal information you have provided us with, such as changes to terms and conditions of contract or this privacy policy;
d) Website service communication – provide notifications of any changes to our website or to our services that may affect you (and others if their personal information is provided by you);
e) Customer service communication – provide you with requested information or correspondence or a response from us to an enquiry made by you;
f) Maintain your contract or business accounts – create a profile about you in relation to your contract, to update our records, create and maintain your account.
2) with your consent:
a) Marketing communications – create a profile about you for marketing purposes to tailor our communications to you. We may use automated processes to do this;
b) Promotional offers – inform you about promotional offers and other products or services that may be of interest (in line with Marketing communications above);
c) Maintain records indicating your consent to status – to ensure we accurately reflect your wishes when communicating to you.
3) in our legitimate interest* improve our services:
a) Market research – to contact you (and others if their personal information is provided by you) to ask about the experience using our services as part of a continual programme of customer service improvement. This is not marketing communication and is separate to Marketing communications above. We may use third parties for example LinkedIn to provide such market research communications to you on our behalf;
b) Website customisation – to customise our website and its content to your particular preferences in accordance with the Cookies and Tracking section below;
c) Customer support – monitor calls and help train staff in relation to our customer support and helpdesk function;
d) Product and service improvement – to improve our product and services;
e) Service analysis – to conduct research, statistical analysis and behavioural analysis. This may include providing aggregate statistical information relating to customers, sales, traffic patterns and related site information to reputable third parties.
4) in our legitimate interest* to protect against fraud:
a) Website improvement and fraud prevention – improve our websites, prevent or detect fraud or abuses of our websites and enable third parties to carry out technical, logistical or other functions on our behalf;
b) Security – carry out security checks when allowing you access to our services and to block fraudulent or suspected fraudulent activity.
5) in order to meet our legal obligations:
a) Taxation – ensure we meet our tax and other regulatory obligations;
b) Registration – ensure local jurisdiction regulations are complied with (where registration is necessary in such jurisdictions).
* any reliance on legitimate interest shall not prejudice your interest or fundamental rights and freedoms.